20% Poles have come across the concept of the Internet of Things
One in five adult Pole reports familiarity with the notion of the Internet of Things. The spontaneous awareness of that notion is clearly lower and stands at 5%. Not surprisingly, respondents aware of the IoT are first of all those who use the internet and applications a lot.
In late September and early October 2016 PMR conducted a survey concerning the Internet of Things. The survey was of an exploratory nature. Its key objective was to find out adult Poles' opinions as regards devices operating along the lines of the Internet of Things concept.
PMR's survey found that one in five adult Poles knew the term Internet of Things (20%). Those familiar with the IoT are primarily young people – two-fifths of them are not 35 yet (42%), while two-thirds are under 45 (67%). Not surprisingly, respondents aware of the IoT are first of all those who use the internet and smartphone applications a lot. Eight out of ten of them surf the web every day or almost every day, while 71% use mobile applications with the same frequency.
Merely 10% of the respondents familiar with the notion of the Internet of Things report having at least one wearable device. Most often that is a watch (6%), owned noticeably more often by men (8%) and respondents with over PLN 2,000 income. Is should be emphasised that the greatest penetration of such products (with customers having at least one wearable) was recorded for men (15%), users aged under 35 (14%) and among respondents indicating combined household incomes ranging from PLN 2,001 to PLN 3,000 (20%) and over PLN 3,000 (15%).
For Poles usefulness and convenience are the key reasons to buy smart devices (44%). That aspect should be specifically underlined in marketing messages targeted at potential IoT users. On the other hand, most respondents have concerns about the security of their data when using IoT devices (63%). Security problems were named somewhat more often by men (66%) and consumers aged over 54 (76%). About half of the respondents familiar with the term IoT are afraid of losing their privacy (45%). This group includes both the youngest (53% of those aged 18-34) and the oldest interviewees (47% of those aged 55 and more).
The survey was conducted using computer assisted telephone interviews (CATI) on a representative sample of 1,008 adult residents of Poland. The sample structure is similar to the structure of the country's population. The maximum estimation error for the sample n=1,008 is 3%. The maximum estimation error means that, for an occurrence taking place with a 50% frequency, results in a population, at the assumed confidence level of 95%, may differ, plus or minus, by the value of the estimation error at the most. For an occurrence taking place with a lower frequency the error is lower. The following issues were examined during the project:
Familiarity with the concept of the Internet of ThingsPopularity of different IoT product categoriesSatisfaction with owned smart devicesReasons for buying IoT devicesSources of information on IoT productsPlans to purchase IoT devicesGrowth forecasts for the IoT market in PolandBarriers to IoT development.