Infographics: Mobile internet and value-added services (VAS) market in Poland 2017

More information on this topic is presented in the PMR report:

1) Hard dataTelecoms’ revenue generated by mobile data transmission and mobile value-added services (VAS) accounts for a third of the mobile telephony market value.

2) Facts & figures/Market dataIn 2016 the value of the Polish mobile internet and mobile value-added services (VAS) market amounted to about PLN 6.6bn, 14% up on the preceding year.The mobile operators’ revenue contributed by mobile internet access clearly predominates over the proceeds generated in the mobile value-added services (VAS) segment.The basis for the value of the mobile data transmission market is formed by the large and rapidly growing user base (25 million in 2016) as well as strong consumer trends, including the increasing need for more bandwidth and the quickly growing data consumption per user.In 2016 the total traffic generated by data transmission in mobile networks almost doubled. The traffic in the mobile operators’ networks is boosted by factors such as the increasingly popular smartphones that require network access and the constantly expanding online video offering, also including short videos that may be watched on a small screen.

 

3) PMR survey insights


More information on this topic is presented in the PMR report:
Mobile internet and value-added services market in Poland 2017. Market analysis and development forecasts for 2017-2022