New challenges for telecoms market in Central and Eastern Europe

The telecommunications market in the CEE has become more mature. Telecoms are facing problems typical of saturated markets, which are lowering ARPU and higher expectations of consumers. Convergence and growing significance of data transmission services in mobile networks will continue to shape the market.
The total value of the telecommunications services market in the CEE region amounted to approx. €28.3bn in 2010, which represented an increase of 0.9% year on year. In 2004-2008, the telecommunications services market in the CEE witnessed a compound annual growth rate of 7.5%. The market grew relatively quickly, fuelled chiefly by the dynamic development of the Ukrainian and Romanian market. The worldwide economic crisis, together with the regulatory policy aimed at cutting mobile termination rates, negatively influenced the market value in 2009-2010.

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