Russian mobile VAS market worth RUB 57.8m in Q3 2012

Sales of the value added services (VAS) provided in the networks of Russian mobile telephony operators hit RUB 57.8m (€1.4m) in Q3 2102, which is 7% more than in the corresponding period of the prior year, according to AC&M Consulting. The VAS contribution to the providers’ mobile revenues totalled 26.5% in Q3 2012

VAS related to data grew by 31.6% year on year to RUB 25.8m (€644,000) between September and December 2012, while VAS related to content were worth RUB 15.6m (€390,000).